The weekly
A weekly letter on what we actually test.
Every Monday morning, one short email: what we tried the week before, what we take away from it, and what we no longer recommend. Written from the projects in progress, not by a marketing department.
What you get
Four sections, always the same ones.
One trial, one conclusion
A tool, a model or a method genuinely put to the test that week — including what broke.
What it changes for you
The practical translation: does anything need to change in your projects, or can it wait?
One thing we no longer recommend
Reversals get published too. It is often the most useful part.
Three links, not thirty
What we read that was worth the reading time. Nothing added as filler.
What you do not get
What will never go in it.
No news rehash, no press-release summary, no sales follow-up dressed up as content. If a week produced nothing interesting, the letter is shorter — it does not get padded.
Your address is used to send the letter and nothing else: never sold, never passed to an advertising third party, and every issue carries a one-click unsubscribe.
Subscribe
One email, and you are on it.
Write us a single line and you will get the next issue. We use no form: your address arrives in our inbox, it is not keyed into any third-party service at the moment you give it, and you can ask for it to be removed by simply replying.